Resmark's
new mobile booking system is taking off for tour companies
everywhere! Statistics abound showing website visitation on smart
phones and tablets increasing at an unprecedented rate. Travelers
are continually using their phones to research...
New Booking Kiosk!
Thursday, September 20, 2012 by
Colleen Tvorik
Located
inside the Moab Adventure Center, this booking kiosk utilizes
Resmark's newest online tour booking system to allow guests to
book activities "self service" style.
The Resmark booking kiosk is much less expensive than traditional kiosks as it...
Read More » »Tour Reservation Software: Past Due Balances
Tuesday, January 24, 2012 by
Jenny Greenwood
Using Resmark Systems tour
reservation software, you can run the Past Due Balances report
daily or weekly to determine which reservations haven't paid in
full or have a balance past due. Even if you collect payment
in full at the time a reservation...
Read More » »Tour Reservation Software: Accounts Receivable Reporting
Friday, October 28, 2011 by
Jenny Greenwood
Ever wonder how much cash flow you can expect in the next month or
year? Using Resmark Systems tour reservation software you can see
what your expected cash flow is to help you make financial
decisions.
If you don't collect payment in full at the...Read More » »
If you don't collect payment in full at the...Read More » »
Adventure Travel Marketing Summit Begins Today
Thursday, October 6, 2011 by
Chip Broyles
Resmark's 2011 Online Travel
Marketing Summit kicks off later today with the first
installment of it's 5-part webinar series dedicated to the
adventure travel industry and it's unique sales and marketing
needs.
This year's summit has been dubbed "The... Read More » »
This year's summit has been dubbed "The... Read More » »
Tour Booking: Advertising Effectiveness
Saturday, October 1, 2011 by
Jenny Greenwood
During the course of making a reservation with Resmark Systems tour
booking software the question is asked, "How did you hear about
us?" How can you use this information to improve your
marketing efforts?
Running the Advertising Effectiveness report...Read More » »
Running the Advertising Effectiveness report...Read More » »
Tour Operator Tip: How to get a Plethora of Customer Reviews
Monday, September 12, 2011 by
Brandon Lake
Talking about your travels is much easier than reviewing the
plumber who fixed the toilet yesterday. As tour operators, we
should have no problem getting a plethora of
reviews.
A recent post from KISS Metrics highlights 7 creative
ways to get...
Read More » »
A recent post from KISS Metrics highlights 7 creative
ways to get...
Read More » »Tour Operator Tip: Automated Lead Followup
Friday, September 9, 2011 by
Brandon Lake
Someone visits your website, requests an itinerary, a brochure or a
guide to your area. You've generated a lead. Now what?
Statistics show that nearly 50% of companies never follow-up
with a prospect. They also show that over 80% of sales are...Read More » »
Tour Operator Tip: 6 Ways to Measure Social Media ROI
Tuesday, September 6, 2011 by
Brandon Lake
Karen returns from an unforgettable South African adventure.
She posts a new photo album on her facebook page, tweets a
note about your company to her 827 followers, and replies to an
emailed survey to give you some feedback about the trip. A
few...Read More » »
Resmark Systems Launches New Design Division
Friday, July 15, 2011 by
Chip Broyles
Spring has sprung, rivers are flowing, and change is all
around. All of us here at Resmark Systems are excited to
share with the entire outdoor adventure travel industry that we are
proud to announce the creation of our new website design...Read More » »
Social Media Strategies & Tools for Travel and Tour Operators
Friday, April 1, 2011 by
Brandon Lake
A couple weeks ago, I had the opportunity to participate in a
Webinar with Jason Reckers from the Adventure Travel Trade
Association. We reviewed our social media study "Travel,
Tweets and Trends," which included participation from over
250 tour...Read More » »
Tour Operator Tip: Successful Option Strategies
Thursday, March 17, 2011 by
Brandon Lake
No, we’re not talking about the stock market here. We’re
talking about adding things to a booking that can help your guests
have a more enjoyable experience and increase your reservation
revenue along the way. And, you won’t even need to login...Read More » »
Tour Operator Tip: Responding to Inquiry Notifications
Wednesday, March 16, 2011 by
Brandon Lake
Resmark's tour booking system generates
leads online. When a lead is created online, a few questions
are asked that help create a profile for the lead. One of the
question fields allows the person to enter some comments. If a web
visitor fills out...Read More » »Tour Operator Tip: Are Your Follow-Up Emails on Target?
Tuesday, March 15, 2011 by
Brandon Lake
Resmark
travel reservation
software allows companies booking tours, events, lodging,
classes and attractions to generate leads and then automatically
follow-up with those leads by email. So, how do you know if your
automated follow-up emails are...Read More » »Tour Operator Tip: Can You Send Too Many Lead Follow-Up Emails?
Monday, March 14, 2011 by
Brandon Lake
Resmark Systems Tour
Operator Software allows tour companies to automatically
trigger follow-up emails to leads, but it does it in a way that can
personalize those emails to fit the interests of each individual
lead and it stops sending them once a...Read More » »
Beyond the Basics with Social Media
Monday, February 14, 2011 by
Susan Richards
In the whitepaper, Travel,
Tweets & Trends, the chart below shows that
adventure travel companies are doing a good job of connecting with
current customers using social media.

However, the study points out that many companies make the mistake of...Read More » »

However, the study points out that many companies make the mistake of...Read More » »
Using Your Reservation System to Push Retail Sales
Monday, February 14, 2011 by
Chip Broyles
Does your reservation system up-sell your customers on the retail
point-of-sale items that you offer? It certainly
should!
Just because your online POS retail system is seperate from your reservation system, it doesn't mean that you can't increase...Read More » »
Just because your online POS retail system is seperate from your reservation system, it doesn't mean that you can't increase...Read More » »
Forrester Study Makes Customer Experience Recommendations
Tuesday, February 8, 2011 by
Susan Richards
On January 11, 2011 Forrester Research released "The Customer
Experience Index, 2011". Only thirty-five percent of the
brands surveyed earned an excellent or good rating. This
means that almost two-thirds of brands were rated okay to very
poor.
Among...Read More » »
Among...Read More » »
Natahala Outdoor Center Cuts Training Costs Dramatically with New Tour Booking Software
Friday, January 28, 2011 by
Susan Richards

Nantahala Outdoor Center more than doubled their online reservations the first year using Resmark tour booking software. And because NOC has hundreds of employees, training is always a big issue. With Resmark's tour booking software they cut...Read More » »
Orange Torpedo Increases Online Tour Business 400%
Friday, January 28, 2011 by
Susan Richards
After
implementing the Resmark tour booking system, online bookings shot
up more than 400 percent. Customers could book a trip on the
website (not just a "reservation request") and receive an immediate
email confirmation which was not possible before...