The World's Easiest Mobile Booking System for Tours & Activities

Friday, February 15, 2013 by Brandon Lake

Mobile Booking SystemResmark's new mobile booking system is taking off for tour companies everywhere! Statistics abound showing website visitation on smart phones and tablets increasing at an unprecedented rate. Travelers are continually using their phones to research...

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New Booking Kiosk!

Thursday, September 20, 2012 by Colleen Tvorik

Located inside the Moab Adventure Center, this booking kiosk utilizes Resmark's newest online tour booking system to allow guests to book activities "self service" style.

The Resmark booking kiosk is much less expensive than traditional kiosks as it...

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Tour Reservation Software: Past Due Balances

Tuesday, January 24, 2012 by Jenny Greenwood
Using Resmark Systems tour reservation software, you can run the Past Due Balances report daily or weekly to determine which reservations haven't paid in full or have a balance past due.  Even if you collect payment in full at the time a reservation...
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Tour Reservation Software: Accounts Receivable Reporting

Friday, October 28, 2011 by Jenny Greenwood
Ever wonder how much cash flow you can expect in the next month or year? Using Resmark Systems tour reservation software you can see what your expected cash flow is to help you make financial decisions. 

If you don't collect payment in full at the...Read More » »

Adventure Travel Marketing Summit Begins Today

Thursday, October 6, 2011 by Chip Broyles
Resmark's 2011 Online Travel Marketing Summit kicks off later today with the first installment of it's 5-part webinar series dedicated to the adventure travel industry and it's unique sales and marketing needs.

This year's summit has been dubbed "The... Read More » »

Tour Booking: Advertising Effectiveness

Saturday, October 1, 2011 by Jenny Greenwood
During the course of making a reservation with Resmark Systems tour booking software the question is asked, "How did you hear about us?"  How can you use this information to improve your marketing efforts?

Running the Advertising Effectiveness report...
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Tour Operator Tip: How to get a Plethora of Customer Reviews

Monday, September 12, 2011 by Brandon Lake
Talking about your travels is much easier than reviewing the plumber who fixed the toilet yesterday.  As tour operators, we should have no problem getting a plethora of reviews. 

Get Trip Reviews and Testimonials A recent post from KISS Metrics highlights 7 creative ways to get... Read More » »

Tour Operator Tip: Automated Lead Followup

Friday, September 9, 2011 by Brandon Lake
Someone visits your website, requests an itinerary, a brochure or a guide to your area.  You've generated a lead.  Now what?  Statistics show that nearly 50% of companies never follow-up with a prospect. They also show that over 80% of sales are...Read More » »

Tour Operator Tip: 6 Ways to Measure Social Media ROI

Tuesday, September 6, 2011 by Brandon Lake
Karen returns from an unforgettable South African adventure.  She posts a new photo album on her facebook page, tweets a note about your company to her 827 followers, and replies to an emailed survey to give you some feedback about the trip.  A few...Read More » »

Resmark Systems Launches New Design Division

Friday, July 15, 2011 by Chip Broyles
Spring has sprung, rivers are flowing, and change is all around.  All of us here at Resmark Systems are excited to share with the entire outdoor adventure travel industry that we are proud to announce the creation of our new website design...Read More » »

Social Media Strategies & Tools for Travel and Tour Operators

Friday, April 1, 2011 by Brandon Lake
A couple weeks ago, I had the opportunity to participate in a Webinar with Jason Reckers from the Adventure Travel Trade Association.  We reviewed our social media study "Travel, Tweets and Trends,"  which included participation from over 250 tour...Read More » »

Tour Operator Tip: Successful Option Strategies

Thursday, March 17, 2011 by Brandon Lake
No, we’re not talking about the stock market here.  We’re talking about adding things to a booking that can help your guests have a more enjoyable experience and increase your reservation revenue along the way.  And, you won’t even need to login...Read More » »

Tour Operator Tip: Responding to Inquiry Notifications

Wednesday, March 16, 2011 by Brandon Lake
Responding to Inquiry NotificationsResmark's tour booking system generates leads online.  When a lead is created online, a few questions are asked that help create a profile for the lead. One of the question fields allows the person to enter some comments. If a web visitor fills out...Read More » »

Tour Operator Tip: Are Your Follow-Up Emails on Target?

Tuesday, March 15, 2011 by Brandon Lake
marketing strategyResmark travel reservation software allows companies booking tours, events, lodging, classes and attractions to generate leads and then automatically follow-up with those leads by email. So, how do you know if your automated follow-up emails are...Read More » »

Tour Operator Tip: Can You Send Too Many Lead Follow-Up Emails?

Monday, March 14, 2011 by Brandon Lake
Resmark Systems Tour Operator Software allows tour companies to automatically trigger follow-up emails to leads, but it does it in a way that can personalize those emails to fit the interests of each individual lead and it stops sending them once a...Read More » »

Beyond the Basics with Social Media

Monday, February 14, 2011 by Susan Richards
In the whitepaper, Travel, Tweets & Trendsthe chart below shows that adventure travel companies are doing a good job of connecting with current customers using social media.

social media chart

However, the study points out that many companies make the mistake of...Read More » »

Using Your Reservation System to Push Retail Sales

Monday, February 14, 2011 by Chip Broyles
Does your reservation system up-sell your customers on the retail point-of-sale items that you offer?  It certainly should! 

Just because your online POS retail system is seperate from your reservation system, it doesn't mean that you can't increase...Read More » »

Forrester Study Makes Customer Experience Recommendations

Tuesday, February 8, 2011 by Susan Richards
On January 11, 2011 Forrester Research released "The Customer Experience Index, 2011".  Only thirty-five percent of the brands surveyed earned an excellent or good rating.  This means that almost two-thirds of brands were rated okay to very poor.

Among...Read More » »

Natahala Outdoor Center Cuts Training Costs Dramatically with New Tour Booking Software

Friday, January 28, 2011 by Susan Richards
Rafting trips with NOC

Nantahala Outdoor Center more than doubled their online reservations the first year using Resmark tour booking software.  And because NOC has hundreds of employees, training is always a big issue.  With Resmark's tour booking software they cut...Read More » »

Orange Torpedo Increases Online Tour Business 400%

Friday, January 28, 2011 by Susan Richards

Orange Torpedo RaftingAfter implementing the Resmark tour booking system, online bookings shot up more than 400 percent. Customers could book a trip on the website (not just a "reservation request") and receive an immediate email confirmation which was not possible before...

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