The World's Easiest Mobile Booking System for Tours & Activities

Resmark's new mobile booking system is taking off for tour companies everywhere! Statistics abound showing website visitation on smart phones and tablets increasing at an unprecedented rate. Travelers are continually using their phones to research...
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Tour Operator Tip: How to get a Plethora of Customer Reviews

Talking about your travels is much easier than reviewing the plumber who fixed the toilet yesterday.  As tour operators, we should have no problem getting a plethora of reviews.  A recent post from KISS Metrics highlights 7 creative ways to get...
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Tour Operator Tip: Automated Lead Followup

Someone visits your website, requests an itinerary, a brochure or a guide to your area.  You've generated a lead.  Now what?  Statistics show that nearly 50% of companies never follow-up with a prospect. They also show that over 80% of sales are...
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Tour Operator Tip: 6 Ways to Measure Social Media ROI

Karen returns from an unforgettable South African adventure.  She posts a new photo album on her facebook page, tweets a note about your company to her 827 followers, and replies to an emailed survey to give you some feedback about the trip.  A few...
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Social Media Strategies & Tools for Travel and Tour Operators

A couple weeks ago, I had the opportunity to participate in a Webinar with Jason Reckers from the Adventure Travel Trade Association.  We reviewed our social media study "Travel, Tweets and Trends,"  which included participation from over 250 tour...
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Tour Operator Tip: Successful Option Strategies

No, we’re not talking about the stock market here.  We’re talking about adding things to a booking that can help your guests have a more enjoyable experience and increase your reservation revenue along the way.  And, you won’t even need to login...
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Tour Operator Tip: Responding to Inquiry Notifications

Resmark's tour booking system generates leads online.  When a lead is created online, a few questions are asked that help create a profile for the lead. One of the question fields allows the person to enter some comments. If a web visitor fills out...
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Tour Operator Tip: Are Your Follow-Up Emails on Target?

Resmark travel reservation software allows companies booking tours, events, lodging, classes and attractions to generate leads and then automatically follow-up with those leads by email. So, how do you know if your automated follow-up emails are...
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Tour Operator Tip: Can You Send Too Many Lead Follow-Up Emails?

Resmark Systems Tour Operator Software allows tour companies to automatically trigger follow-up emails to leads, but it does it in a way that can personalize those emails to fit the interests of each individual lead and it stops sending them once a...
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New Social Media Study: Travel, Tweets and Trends

How does your business stack up against other tour operators when it comes to social media strategy using tools like Facebook and Twitter? Many in the adventure travel industry have longed for a more concrete way to know if their social media ...
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