Email that Gets Results
The Best Strategies from 2011 and How to Use Them

A revolution in digital communication makes conversations by email more effective than ever before. Join Joel Book, Principal of the Market Research & Education Group at ExactTarget as he uncovers some of the best email strategies from 2011 and how travel companies can apply them. In this exciting presentation, you'll learn about:

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• How to get the best open rates and click through
• Why email has become "the linchpin" tactic for supporting sales
• How to use email to monetize social media by attracting new customers
• Tips and techniques from "best-in-class" companies

About the speaker

Joel Book
Principal with the Market Research & Education Group ExactTarget, Joel was voted one of the "50 Most Influential People in Sales Lead Management," Joel combines 30 years experience with consulting for companies like Microsoft, Hasbro and Purina. He is an engaging and informative speaker and is not to be missed in this must-see presentation.

 

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