Travel, Tweets and Trends Revisited
Getting Return from Social in Less Time

For many travel companies, social media marketing represents an unparalleled opportunity to connect with guests and potential customers. How does your company stack up against others in the travel industry when it comes to using tools like Facebook and Twitter? How much time should you spend with it? Are your efforts worthwhile? What are the best ways to use social media? Tune into this executive summary of the second annual Travel, Tweets and Trends survey to find out.

Watch this session

• Know how you compare to other companies just like yours in the travel industry
• Gain insights about the use of social media specific to our industry
• Find out who has made social media work for their company, and how they did it
• Learn what pitfalls to avoid and where your time and efforts are best spent

About the speakers

Jason Reckers
As Director of Online Strategies for the Adventure Travel Trade Association, Jason provides a focused consulting role in helping the association with strategic planning and development of online solutions to help not only meet the growing needs of internal operations, but also building valuable, new membership benefits.

Brandon Lake
Brandon helps run two successful tour operations in North America, Western River Expeditions and Moab Adventure Center. He is a founding member of Trusted Adventures and Rafting America, worldwide alliances of award-winning travel companies. Brandon also founded Resmark Systems, a leading reservation system and consulting service. Outside of the office, Brandon enjoys exploring the world by raft, bike, and foot with his wife and 4 children.

 

Watch this session

See All 2011 Travel Marketing Sessions