Effective… and Not So Effective Email Marketing

Brandon Lake  |  August 11th, 2010

Resmark’s automated email will change your life.

Delta airlines does some fantastic marketing. They just gave the Delta.com website a nice facelift and they’ve just integrated the "Ticket Window" that allows customers to book their flights entirely through facebook. In light of all this great marketing, I received an email from Delta the other day that struck me as, well, not so effective.

Here it is. See if you can spot the problems.

Delta Example

Did you see any problems? There are 2 primary issues here. First, and perhaps less importanly, the email is sent to my son, Ethan, instead of me. Not a really big deal, but perhaps avoidable.

The second issue. I live in Salt Lake City. Delta knows this, yet the email displays one fare from Salt Lake City. It even reads, “Don’t see your city? No problem.” But isn’t it a problem? If I’m going to purchase some low fare on impulse, it’s not going to be from Atlanta to Memphis. If I were instead presented with a list of great fares to locations all over departing from Salt Lake City, maybe we’d spring for a quick weekend getaway. It would even be more effective if somehow Delta knew when I was thinking of traveling and where.

Here’s a more effective example from Orbitz of the exact same thing, but much more effective.

Orbitz Example

So what does this mean for you? Do you send blast emails to people who want to go hiking, but you instead send them an email about a biking tour? Do you know what your guests want to do?

Resmark Systems tour & activity booking software makes it easy to send emails to people based on what they want to do and who they want to travel with. When Resmark generates a lead for you, the booking software actually finds out the interests of your potential customers. Resmark then tailors an automatic followup email to the person that fits perfectly with their interests. The result? Effective email marketing. More sales. Better customer service.

In the words of Resmark Systems user Erik Wieseth from Orange Torpedo Rafting Trips, "Resmark’s automated email will change your life."

Check out a demo of the activity booking software and marketing system today!

online waiver on tablet with keyboard

See If RESMARK Works For You

Don't wait to make the next step in streamlining your business.


Share this blog post

Brandon Lake

Brandon Lake

Brandon is the founder and CEO of RESMARK & WaiverSign. He also runs Western River Expeditions and Moab Adventure Center, two of the most successful tour businesses in America. Brandon loves cycling, skiing and traveling with his wife and 4 children.
*All information is accurate as of August 2010.