With Black Friday and Cyber Monday just around the corner, Resmark Systems can boost sales and increase your bottom line.
Last year, several Resmark clients reported a doubling of Cyber Monday profits through holiday sales and certificate promotions.
Resmark's electronic gift certificate and voucher feature is a powerful component to our Activity Reservation System, allowing tour operators to set up and sell gift certificates online with ease!
To start selling, follow a few easy steps:
Whether you've been preparing your holiday marketing strategy for months or haven't yet begun your Black Friday or Cyber Monday campaign, the following steps can lead to more certificate sales!
During the holidays, your website will likely see increased traffic. While we often focus on the placement of book now buttons, it's important to display a link to your gift certificate page where it catches a guests eye without scrolling.
For ideal placement, see how Western River Expeditions sells eGift Cards online.
The Resmark Tour Reservation System allows you to sell and promote gift cards for a discounted price while allowing guests to redeem the certificate for a higher value. This is instrumental on Black Friday and Cyber Monday when customers are searching for a great deal.
To setup a BlackFriday/Cyber Monday special – highlight the discounted certificate templates and generate HTML code for your web team to integrate. Once the holidays are over – it's a simple as adjusting the templates back to full value.
Once you've created eGift Certificates it's time to market them during your holiday campaign. When include gift certificate information in Black Friday/Cyber Monday promotions – ensure your guests can easily make purchases by linking directly to your gift certificate page.
If you'd like to setup gift certificates for the holidays it's not too late!