Electronic Gift Certificates: How Resmark Can Increase Holiday Sales

Colleen Tvorik  |  November 25th, 2014

Have you begun your holiday marketing campaign?

With Black Friday and Cyber Monday just around the corner, Resmark Systems can boost sales and increase your bottom line.

Gift Card

Last year, several Resmark clients reported a doubling of Cyber Monday profits through holiday sales and certificate promotions.

Resmark's electronic gift certificate and voucher feature is a powerful component to our Activity Reservation System, allowing tour operators to set up and sell gift certificates online with ease!

To start selling, follow a few easy steps:

  • Within Resmark Setup, the first step to selling online gift certificates is to create a Custom Payment Type
  • Next create eGift Card/Voucher Templates for the different monetary amounts you'd like to sell
  • Once templates are created, you'll generate the HTML code for your development team to insert with the click of a button

Whether you've been preparing your holiday marketing strategy for months or haven't yet begun your Black Friday or Cyber Monday campaign, the following steps can lead to more certificate sales!

Gift Certificate

Prominently Display Gift Cards on Your Website

During the holidays, your website will likely see increased traffic. While we often focus on the placement of book now buttons, it's important to display a link to your gift certificate page where it catches a guests eye without scrolling.

For ideal placement, see how Western River Expeditions sells eGift Cards online.

Offer Discounted Gift Certificates

The Resmark Tour Reservation System allows you to sell and promote gift cards for a discounted price while allowing guests to redeem the certificate for a higher value. This is instrumental on Black Friday and Cyber Monday when customers are searching for a great deal.

To setup a BlackFriday/Cyber Monday special – highlight the discounted certificate templates and generate HTML code for your web team to integrate. Once the holidays are over – it's a simple as adjusting the templates back to full value.

Link to your Gift Certificates in Marketing Emails

Once you've created eGift Certificates it's time to market them during your holiday campaign. When include gift certificate information in Black Friday/Cyber Monday promotions – ensure your guests can easily make purchases by linking directly to your gift certificate page.

If you'd like to setup gift certificates for the holidays it's not too late!

Contact Resmark Support at 801-733-9548 or via email at support@resmarksystems.com.

online waiver on tablet with keyboard

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Colleen Tvorik

Colleen Tvorik

Colleen is the Senior Manager of Business Development for Resmark Systems and WaiverSign. When she’s not working with our clients, she’s likely out in the mountains training for Ironman triathlons, cycling, trail running or skiing.
*All information is accurate as of November 2014.