Email was Never Dead–It Just Got More Mobile

Brandon Lake  |  March 31st, 2011

You’ve probably seen, as I did, some of the many articles and blogs the predicted the decline in email and its eventual death. Every time I read an article I started to scratch my head–it just didn’t make any sense, especially in the light of the fact that companies like Groupon and Living Social are some of the fastest growing companies in the world. They rely almost exclusively on email to sell their product.

Sure, if you are a teenager all you do is text and you don’t email much nor answer your phone, but really how much purchasing power does a teenager have–not much. And they are not likely the primary decision maker when booking a travel adventure.

Well, as it turns out email accessed on traditional devices and through webmail has declined, but email accessed and replied to on mobile devices has increased. One of the main sources of information that somehow supported both sides of this argument was Nielsen NetView. I believe their methodology is outdated so they reported the decline in traditional email, but even they said deeper in their report:

"There is a double-digit (28 percent) rise in the prevalence of social networking behavior, but the dominance of email activity on mobile devices continue with an increase from 37.4 percent to 41.6 percent of US mobile Internet time."

If you believe, as I do, that email is anything but dead, then the automated email features in your tour reservation system is critical to the growth of your company and critical to engaging your target audience. Tour booking software should allow you to automate and customize emails that make your customers and potential customers feel like you are talking to them personally and that you care about them.

Resmark travel booking software has the most comprehensive automated email system out there. I personally evaluated more than a dozen companies that sell tour booking systems, and none offered as many valuable feature as Resmark.

online waiver on tablet with keyboard

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Brandon Lake

Brandon Lake

Brandon is the founder and CEO of RESMARK & WaiverSign. He also runs Western River Expeditions and Moab Adventure Center, two of the most successful tour businesses in America. Brandon loves cycling, skiing and traveling with his wife and 4 children.
*All information is accurate as of March 2011.