How Can You Impact the Conversation?

Brandon Lake  |  June 10th, 2010

​According to a study at USC, 50 million US Internet users are active in social networks.

For the travel and tour industry this represents a huge opportunity. Not only do people love to talk about travel experiences, but they also like to hear about them. The Razorfish Consumer Experience Report concluded that "40% of online consumers made a purchase as a result of advertising on social media." It’s inevitable that more and more travel purchases in the future will be fueled by recommendations from friends within social networks. The question is, "How can you impact the conversation?"

More Engaged Customers = Increased Sales
Western River Expeditions recently began using Resmark Systems to trigger email messages immediately following inquiries, reservations and travel experiences. Emails are designed to engage people with Western River on Facebook. In less than half a year, over 5,000 fans have joined Western’s Facebook page where the majority of posts come from the interaction of fans one with another. Not only does it help create content on Facebook, but it’s generally better content as guests interact positively with one another. The key to such engagement is the timing and content of emails. If you can communicate with people at the right time, they are much more likely to get involved.

Resmark Systems reservation software contains several great tools for improving and automating marketing processes. Whether you operate a tour company, campground, spa, guest house, or any kind of service, Resmark can help you get conversations started between your customers and your new customers.

How are you using your tour operator software, bed and breakfast software, event reservation system, or tour booking system of any kind to create sales through social media?

online waiver on tablet with keyboard

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Brandon Lake

Brandon Lake

Brandon is the founder and CEO of RESMARK & WaiverSign. He also runs Western River Expeditions and Moab Adventure Center, two of the most successful tour businesses in America. Brandon loves cycling, skiing and traveling with his wife and 4 children.
*All information is accurate as of June 2010.