Do you run a tour on a regular basis or even a seasonal one?
If you are a tour company, having a tour reservation form on your website is a terrific idea because:
2. Whether they make their tour reservation months in advance or days in advance, an email can be sent out to them reminding them of the tour and perhaps a quick helpful checklist of items they might want to bring along for the tour and you might even want to include a quick schedule of how the tour works, to get them excited about their upcoming adventure.
3. When the tour is said and done, you might consider sending them an e-mail through the tour reservation system database (which is created over time by having the reservation system online) offering them a discount for their next tour.
School groups, church groups, boy scout groups and the like will appreciate the reminders on a yearly basis.