New Social Media Study: Travel, Tweets and Trends

Brandon Lake  |  September 23rd, 2010

How does your business stack up against other tour operators when it comes to social media strategy using tools like Facebook and Twitter?

Travel Tweets & Trends

Many in the adventure travel industry have longed for a more concrete way to know if their social media efforts are worthwhile and what can be done to improve those efforts. With that end in mind, the Adventure Travel Trade Association and Resmark Systems engaged Jay Baer, one of the world’s most accomplished social media experts, to conduct a study specific to tour operators.

Over 250 tour operators across five continents participated in the 23-question study covering current and projected social media usage. In the resulting 41-page whitepaper, Travel, Trends & Tweets, we uncover the answers to 9 key questions that every tour operator should be asking about social media. You’ll also find case studies from specific tour operators who have figured out:

  • How to get guests to participate in social media
  • Ways to more effectively use your blog
  • How to get more reservations from twitter
  • Ways to use video that generates new business

The study also covers cost and budget for social media, an evaluation of its impact and effectiveness, and several opportunities currently being overlooked by many tour operators around the world.

online waiver on tablet with keyboard

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Brandon Lake

Brandon Lake

Brandon is the founder and CEO of RESMARK & WaiverSign. He also runs Western River Expeditions and Moab Adventure Center, two of the most successful tour businesses in America. Brandon loves cycling, skiing and traveling with his wife and 4 children.
*All information is accurate as of September 2010.