It is a growing trend with no end in sight.
If your adventure travel software is not fully equipped to easily handle online traffic and reservations, and it does not allow you to proactively connect with these online customers automatically, check out Resmark tour operator software. With Resmark:
"Resmark has been a big part of the growth we have had over the past two years. Our business picked up immediately after we implemented the fully automated, online reservation system. Right now 38 percent of all reservations are fone online and we expect the percentage to be higher next year." Read More
Owner, Zoar Outdoor