Social Media Strategies & Tools for Travel and Tour Operators

Brandon Lake  |  April 1st, 2011

What’s working for your travel business in the world of social media?

A couple weeks ago, I had the opportunity to participate in a Webinar with Jason Reckers from the Adventure Travel Trade Association. We reviewed our social media study "Travel, Tweets and Trends," which included participation from over 250 tour operators worldwide. We also discussed several concrete social media concepts working well for tour operators within Facebook, YouTube, TripAdvisor, Twitter and more. Here it is (note that you’ll hear a bit of funkiness with the audio from time to time, but it quickly goes back to normal).

It should be noted that any suggestions in this Webinar should be integrated into a broader social media strategy. I think it’s critical that as we approach this medium as tour operators, we have a clearly-defined purpose, specific goals, and key performance indicators that will measure our success and ROI.

One of the greatest challenges for tour operators is finding the time to do this. As we discuss in this Webinar, one of the most simple and powerful solutions for time-crunched tour operators is to get excited guests engaged in creating content for you. If you’re interested in learning more about how tour operator software can integrate into your social media strategy and help automatically create user-generated content, we’d be happy to provide some additional ideas in a demo with Resmark Systems.

What’s working for your travel business in the world of social media?

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Brandon Lake

Brandon Lake

Brandon is the founder and CEO of RESMARK & WaiverSign. He also runs Western River Expeditions and Moab Adventure Center, two of the most successful tour businesses in America. Brandon loves cycling, skiing and traveling with his wife and 4 children.
*All information is accurate as of April 2011.