Resmark Systems Tour Operator Software allows tour companies to automatically trigger follow-up emails to leads, but it does it in a way that can personalize those emails to fit the interests of each individual lead and it stops sending them once a reservation is made.
So, as a tour operator, can you send too many lead follow-up emails? You could certainly send too many of the wrong type of email or send emails too frequently. But, if emails are crafted to fit the exact needs of a potential guest and sent at just the right times, the results can be incredibly effective when compared against normal batch and blast style communication.
Here are a few guidelines based on successful experiences of other tour operators using Resmark’s Tour Operator Marketing and Reservation System.
How many of these should you send? Maybe one every month for 12 months. Maybe you check back in with a short personal email at 45 days. You’ll need to set up emails, test your response and tweak until you find just the right combination. The beauty of this running inside the Resmark tour booking system though, is that it automatically accounts for the profiles and reservation status of all your data. You craft your emails once and let the system start improving conversion rates.
What have you found to be successful in your lead nurturing follow-up programs?