Tour Operator Tip: Responding to Inquiry Notifications

Brandon Lake  |  March 16th, 2011

What are you doing to make the most use of your inquiry notifications?

Resmark’s tour booking system offers online lead generation. When a lead is created online, a few questions are asked that help create a profile for the lead. One of the question fields allows the person to enter some comments. If a web visitor fills out the comments field, you will receive an email notification.

The only time you receive these email notifications from Resmark is when the person leaves a comment in the online inquiry form. If a person does not leave a comment, you don’t get an email notification. Resmark’s marketing automation software simply takes care of them.

But, if a person decides to leave a comment, they may be asking a question or providing some helpful insight that lends itself to a personalized follow-up.

If this occurs, you should immediately send a personal email reply. Of course, not every Resmark inquiry notification requires a follow-up. If a person leaves a comment such as, “Looking forward to my tour” or “Thanks,” then delete the notification and let Resmark follow-up with them automatically.

Will you receive replies to your automated follow-up emails? If the point of your email is to start a conversation, I sure hope so. When a personal conversation starts, use the profile tab in Resmark to stop additional automated follow-up emails – unless your automated emails are fairly generic, at which point, you may just want them to run.

What are you doing to make the most use of your inquiry notifications?

online waiver on tablet with keyboard

See If RESMARK Works For You

Don't wait to make the next step in streamlining your business.

TRY IT FREE

Share this blog post

facebook
Twitter
LinkedIn
Brandon Lake

Brandon Lake

Brandon is the founder and CEO of RESMARK & WaiverSign. He also runs Western River Expeditions and Moab Adventure Center, two of the most successful tour businesses in America. Brandon loves cycling, skiing and traveling with his wife and 4 children.
*All information is accurate as of March 2011.
Curve