Using Your Reservation System to Push Retail Sales

Chip Broyles  |  February 14th, 2011

​Does your reservation system up-sell your customers on the retail point-of-sale items that you offer? It certainly should!

Just because your online POS retail system is separate from your reservation system, it doesn’t mean that you can’t increase sales of both by using features each may have. Resmark’s tour operator software and it’s automation of email marketing through it’s integrated partner, Exact Target, allows your tour operation to make the most of retail sales by guiding newly reserved customers to the retail point-of-sale website, automatically and at the right time in the sales process.

Let’s look at a case in point: Western River Expeditions. Using Resmark’s automated reservation follow up email, when a customer books an outdoor adventure activity with Western, the customer is automatically placed in the "Reservation Track" of emails. These emails are then set up to be triggered at specific times according to each customer’s reservation window. The campaign is completely dynamic and can be tailored to each company’s specific needs, and as a result the automation associated with Resmark’s email integration can prove to be one of your company’s best and most reliable sales tools.

Red Rock Outfitters Outdoor Gear

Because of their large booking/travel window, Western has set up two different emails that push the sales of retail items through their online outdoor gear store. One email goes out 45 days prior to trip departure, the other just 15 days prior. This gives their guests ample opportunity to hear about the great gear that Western has for sale in their online retail environment.

Sandy Harmer, Western’s head of Grand Canyon sales operations, loves the way Resmark enhances sales. "We love taking advantage of Resmark’s automation to help drive sales in our online retail division. Without fail, every single customer on every single Grand Canyon trip gets encouraged to check out our gear online and make a purchase. Sometimes the best customers, are the ones you already have, and Resmark makes selling to them even easier!"

Even day-trip outfitters can get into the action. By using an Inquiry Follow-Up email or even a Post-Trip reminder, your customers can get information about other items that you sell, even when it’s an item or event that isn’t directly sold from within the reservation system itself.

So go ahead and drive those retail sales up! Your customers will appreciate the convenience, and you’ll appreciate the bottom line.

online waiver on tablet with keyboard

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Chip Broyles

Chip Broyles

Chip is a co-founder of WaiverSign , and is currently their VP of Business Development and Operations. He enjoys traveling, spending time with his family, and playing acoustic guitar.
*All information is accurate as of February 2011.