Flagstaff, Arizona is one of the snowiest cities in the west. People from all over the desert area are looking for ways to enjoy winter. Jonathan Allen created Flagstaff Snow Park in 2016 to address this need. He estimates in the winter of 2019/2020 that up to 70,000 people will enjoy the snow park.
“We’re at a 7,000-foot elevation at the edge of a reliable snow line. For around 10 weeks people flock from Phoenix and all around the desert to fly down our hills, to warm their feet above our open fire pits, to roast marshmallows and even build snowmen. The main thing is that families are playing outside together.”
Rolling 70,000 people through traditional onsite ticket windows isn't ideal for a company like this. In order to help reduce long lines, Allen found RESMARK and WaiverSign. Customers can reserve tickets for tubes and slope space digitally two to five days before arrival. From mid-December 2019 through early January 2020, upwards of 42,000 clients have used Resmark Systems’ online booking system for tubing reservations.
The snow park has kiosks setup for customers who purchased online to check in. This makes the lines shorter and allows people to enjoy more of their day having fun. Those without reservations have to purchase their tickets at other windows, and risk being turned away if the Park’s occupancy has reached its limit for the day.
RESMARK works really smoothly for Allen and his business. Since implementing it, lines have been far shorter and move people through quicker than ever. Lines that used to be backed up with 50+ people now only has 10-15 people on the busiest days.
The integration that RESMARK has with the electronic waiver system called WaiverSign is great too. All participants must fill out a liability waiver. At the time the reservation is made, people booking online through RESMARK receive an email to fill out their digital waiver. This also helps to improve the wait times at the snow park.
“This is really beneficial because Resmark can track who has and who has not completed their waivers,” notes Allen. He is hoping in the near future to add a QR code that will link customers’ handheld devices to the waiver signing website.