Our Story
Built By Tour Operators, For Tour Operators
At Resmark, we are passionate about helping tour operators succeed. Our story begins in 2002, when founder Brandon Lake, drawing from his experience in leading two of the most successful tour operations in North America — Western River Expeditions and Moab Adventure Center — saw the need for a better way to manage and scale the business of tours and adventures.
As a founding member of Trusted Adventures and Rafting America, global alliances of top-tier travel companies, Brandon’s experience gives him an unparalleled understanding of what it takes to run a thriving tour business. Through this hands-on experience, he recognized that while guest experiences were always top priority, technology was becoming a pivotal factor in both business operations and customer satisfaction.
Resmark was born from the desire to solve the common challenges faced by tour operators. From streamlining bookings to automating waivers and payments, we built Resmark to address the gaps in the industry. Since its inception, the platform has helped operators reduce friction, improve guest interactions, and increase revenue. We’ve grown our own operations from 5,000 to nearly 40,000 guests annually, and to date, Resmark users have processed over $1 billion in sales.
What sets Resmark apart?
- Built by Tour Operators, for Tour Operators: Founded by Brandon Lake, a leader in the industry, Resmark is designed with a deep understanding of the challenges you face every day.
- Comprehensive Solution: We provide an all-in-one platform that combines booking, payments, waivers, customer communication, and marketing tools — all in one place.
- Proven Industry Success: With over a billion dollars in sales processed by our users, our platform has helped tour businesses like yours grow and thrive.
- Tailored to Your Needs: Whether you're managing a small operation or a large-scale business, Resmark adapts to your specific needs, scaling effortlessly as your business grows.
- Expert Support: Our dedicated team is here to help you succeed, offering personalized support whenever you need it.
Resmark isn’t just another booking system — it’s your trusted partner.
"Our own tour business has grown from just 5,000 guests per year to nearly 40,000 guests and RESMARK users have processed over a billion dollars in sales."
Our Mission
Help tour operators throughout the world find greater success than ever before. Success for our clients means increased profitability, improved customer service levels, greater personal fulfillment, and peace of mind.
The Problem
Tour operators and outfitters around the world are facing some significant challenges. The landscape in which we sell our products has significantly changed and the technology available to address these changes often falls short. Now tour operators need a software solution more than ever.
Supplier and Reseller Challenges
The most successful tour operators today are those who are working together. But the all-too-tedious process of checking availability and confirming bookings creates a barrier to providing the immediate service that our customers have come to expect. Plus, this tedious process is so time intensive that tour operators often have to hire additional staff to manage it, creating additional expense.
Complex and Confusing Software
With the inherent complexity of running a tour operation, so much of the software out there is just plain confusing for both the customer and the sales agent. This limits sales and hinders service.
Too Many Applications
Tour operators often find themselves working with several software applications. Reservation systems, marketing automation software, channel management, customer service programs, email marketing. It’s confusing, time-consuming and ineffective.
The Solution
We built RESMARK to solve these issues. The all new RESMARK matches our passion for pursuing the perfect guest experience. We wanted a software platform that could inspire and delight our customers as much as the tour experience itself. We had 3 goals. Connect. Inspire. Simplify.
Connect
Our unique TrueConnect technology now allows suppliers to connect to other suppliers and resellers and sell real-time inventory without ever lifting the phone. Suppliers can connect to a network of over 32,000 resellers as well as other local suppliers and local resellers in their own area. Customer confirmations and business-to-business invoicing is all handled within TrueConnect.
Inspire
From top to bottom, RESMARK is built to inspire and delight not only our users, but also our guests. Beautiful online bookings, confirmations, and automated follow-up messages inspire our guests to book more and come back again and again.
Simplify
The all new RESMARK combines booking, distribution, marketing automation, review management and waiver collection into one seamless platform. It saves businesses loads of time. It simplifies the critical steps to success.
The Result
Our own tour business has grown from just 5,000 guests per year to nearly 40,000 guests. RESMARK users have processed over a billion dollars in sales. Hundreds of millions of automated messages have generated new sales, improved service, and created smiles on guests around the world. A small forest has been saved through using online liability waivers. Businesses everywhere have helped one another grow and find greater success through RESMARK.
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