Using Your Reservation System to Get Reviews

Brandon Lake  |  May 25th, 2010

What are you doing to help guests create positive reviews?

TripAdvisor recently announced its new mobile app. It will allow travelers to make better last-minute decisions – even during their vacations. The trend towards basing travel decisions on feedback from real people is ever increasing. Getting a high quantity of excellent reviews on sites like TripAdvisor and Yelp is paramount for tour companies.

Trip Advisor

So, how do you do it? Advanced reservation systems, such as Resmark Systems, can automatically send emails before and after travel dates. Several Resmark customers have begun triggering an email through the booking system to solicit reviews from the happiest of happy customers.

The automated email is triggered based based on the score of a survey sent after the trip experience. If a person answers all questions, say above 80 or 90%, then they are asked to share their thoughts on a couple targeted review sites. Other Resmark clients are simply sending an email encouraging reviews to every person after a trip. Either way, asking your customers to provide a review at the right time can make a big difference online.

What are you doing to help guests create positive reviews? Make a comment below.

Brandon Lake

Brandon Lake

Brandon is the founder and CEO of RESMARK & WaiverSign. He also runs Western River Expeditions and Moab Adventure Center, two of the most successful tour businesses in America. Brandon loves cycling, skiing and traveling with his wife and 4 children.