Simply stated, a lead is someone who has shown interest in your company, but has not yet committed to booking. Showing interest is key. If someone picks up the phone and calls you with a question about one of your tours, they are a lead. If you receive an email requesting information about a particular itinerary, they are a lead as well. Now pretend you have a store in a mall. These folks didn’t move on past after looking at your window treatment, imagine that they have now just walked in the front door and are asking about colors, sizing, or prices. Leads are the kind of people you want to talk to, because they obviously want to talk to you.
First, you need something enticing enough that your website visitors are willing to request it from you. The old “sign up for my newsletter” really doesn’t cut it anymore. If someone is traveling to your destination, what do they want? They want suggestions and recommendations from an expert like you! So, how do you package that up nice and neat so it’s attractive to your potential customers? Many RESMARK clients have had huge success with offering an “Insider’s Guide” to their destination or a “Top 10” list of recommendations.
This lead generation process can and should also be done over the phone or via online chat!
Let RESMARK’s Lead Nurturing tools take over from there.
This is where you begin to establish a relationship and trust with your potential customer. Much like dating before marriage, you need to nurture the relationship and continue to get to know each other. But in this case, as a business owner, the nurturing is up to you. RESMARK makes this part easy! We know how busy you are. You don’t really have time to follow up with every lead you capture. It’s why many companies miss this opportunity. This next phase is what we call “lead nurturing” and it’s the key to more sales.