How Tour Operators Turn Website Visitors Into Bookings
Resmark Growth Engine - Stage 3
This is where bookings are won or lost...
At this stage, small improvements to your tour pages and booking flow can have a big impact. When you reduce friction and build confidence, more visitors follow through and book.
In this webinar, we’ll show you exactly where to focus.
What We Cover
What travelers are thinking when they reach your website
How visitors behave once they have already researched their trip and are deciding which tour to book.
How strong product pages guide the decision
What your tour pages need to show, explain, and communicate so visitors feel confident choosing your experience.
Designing a booking flow that makes it easy to say yes
How small changes in your booking process can reduce friction and increase completion rates.
Building confidence with urgency and risk reducers
How availability signals, guarantees, and social proof help travelers feel comfortable booking now instead of later.
Increasing revenue during the booking process
How thoughtful upsells and add-ons can increase average order value while still improving the customer experience.
Turning questions into bookings
How phone, chat, and email conversations can help interested visitors become confirmed guests.
Meet Our Speaker
Brandon Lake
CEO of Resmark, and owner of Western River Expeditions and Moab Adventure Center.
Brandon is the founder of Resmark Systems, WaiverSign, and Resmark Web. He also helps operate Western River Expeditions and Moab Adventure Center, two of the most successful tour companies in North America. With more than 25 years of experience, Brandon has helped operators of all sizes uncover the systems, habits, and structure that lead to real growth.
FAQs
What is a good website conversion rate for tour operators?
Most tour operator websites convert between 1% and 3%, meaning only 1 to 3 out of every 100 visitors actually book. Small improvements in this rate can lead to significant increases in revenue.
How much can improving conversion rate impact revenue?
Even a small increase, like going from 2% to 3%, can result in tens or hundreds of thousands in additional revenue annually, depending on your traffic and pricing.
Do I need more traffic to get more bookings?
Not necessarily. Many tour operators don’t have a traffic problem—they have a conversion problem. Improving your website can increase bookings without increasing traffic.
Why do visitors leave my tour website without booking?
Most visitors leave within seconds if your messaging doesn’t connect or if they don’t quickly understand the value of your experience.
How can I get more visitors to click “Book Now”?
You need to reduce friction and increase clarity. This includes better copy, stronger visuals, clear benefits, and making booking buttons highly visible and easy to access.
How long does it take to improve website conversion?
Conversion improvements can start showing results within 30 days, especially if traffic is already coming to your site.
When will SEO improvements start working?
SEO typically takes 6 to 12 months to see significant traffic growth, depending on your current site and competition.
Reserve Your Spot and Learn How to Turn Website Visitors Into Confirmed Bookings
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