Top 7 Tour Booking Software Platforms: 2026 Comparison
Last updated June 1, 2026 · 10 min read
At a glance
- The seven leading tour booking software platforms in 2026:
- Resmark — booking software paired with an in-house marketing agency
- FareHarbor — high-volume workhorse with deep Booking.com distribution
- Peek Pro — US-focused, marketing automation built in
- Xola — pure per-transaction pricing, no subscription
- Bókun — free tier plus native Viator distribution
- Rezdy — built around a B2B reseller marketplace
- Regiondo — flat pricing built for European operators
- Pricing splits three ways:
- Tiered subscription plus a transaction fee: Resmark, Rezdy, Bókun, Regiondo
- Pure per-transaction, no subscription: Xola
- Custom, demo-gated pricing: FareHarbor, Peek Pro
- Resmark is the only platform on this list paired with an in-house tour-operator full marketing agency (ResmarkWeb) under the same roof.
- For US operators wanting predictable pricing and US-based support, look at
Resmark, Peek Pro, or Xola.
Why this list
Choosing your booking platform is one of the few decisions that touches your operation every single day. It shapes how customers find you, how easily they convert, how your team manages the schedule, and how confidently you can grow. The wrong choice creates friction at every step. The right choice quietly disappears into the background while your business gets bigger.
This is our honest read on the seven platforms we hear named most often in operator decision conversations. We sell one of them. We've tried to be straight about where each one is and isn't a fit.
How we picked these seven
We evaluated platforms against four criteria: how often we hear operators naming them in real buying conversations, whether their pricing is publicly available or demo-gated, whether they offer the full set of tools an operator needs (booking engine, payment processing, channel manager, manifest management, and reporting), and what operators consistently report about reliability and support.
We deliberately excluded a few categories. Enterprise-only platforms like Tourplan, which start near $5,000 a month and serve a different buyer. Travel-agent-focused tools like Travefy, which are built for itinerary management, not direct booking. And calendar-only scheduling tools that lack a real booking engine.
A note on bias. Resmark made this list because we believe it earns the position, but we evaluated the other six platforms on the same criteria. We cite each platform's own published pricing where it exists, link to their pricing pages where we can, and stay out of opinion territory on the things that should be your call, not ours.
What to look for in tour booking software
Before comparing platforms head to head, get clear on what actually matters for your operation. Six factors do most of the work.
Real-time availability and overbooking protection. This is the single most-cited reason operators move off spreadsheets. If two team members can book the same slot, you have a problem the rest of the platform can't fix.
OTA and channel manager integrations. Viator, GetYourGuide, Expedia, and TripAdvisor send real volume to tour operators. Some platforms connect natively to a few channels, others have marketplaces of dozens. Operators report that 20-40% of their bookings flow through these channels, so the strength of your integrations matters as much as the booking engine itself.
Pricing model fit. Subscription versus transaction-fee math matters more than the headline number. Run a quick worked example: at 200 bookings a month and $150 average order value, that's $30,000 in monthly revenue. A 6% per-booking fee is $1,800 a month. A $95 subscription plus 2.5% transaction is $845. The right model depends on your volume and how predictable you want your costs to be.
Customer support model. US-based or offshore, business-hours or 24/7, a direct contact who knows your business or an anonymous ticket queue. This matters most during onboarding and during peak season when something breaks at 7am.
Marketing and CRM features. Abandoned-cart recovery, automated follow-ups, gift cards, waivers, and reporting that actually tells you which channels are converting. Platforms vary a lot here.
Setup time and switching cost. Most platforms quote two to six weeks for full setup including data migration and staff training. If you're switching from an existing system, ask specifically about data-import support before signing.
Quick comparison
Pricing verified against each platform's public pricing page, May 21, 2026.
| Platform | Pricing model | Starting subscription | Transaction fee | Free trial | OTA / channel manager | US-based support | Best fit for |
|---|---|---|---|---|---|---|---|
| Resmark | Subscription + fee | $15/mo + $500 setup, OR $95/mo, OR Enterprise | 3.5% or 2.5% (by plan) | Demo | Yes | Yes | Operators wanting integrated booking + marketing |
| FareHarbor | Custom (demo-gated) | Custom | Not publicly published | Demo | Yes (Booking.com) | Yes | High-volume operators OK passing the fee to customers |
| Peek Pro | Custom (demo-gated) | Custom | Not publicly published | Demo | Yes (Google Things to Do) | Yes | US operators wanting built-in upsell + marketing tools |
| Xola | Pure transaction | None | 2.39% + $0.30 per transaction | Demo | Yes | Yes | Operators wanting analytics + conversion optimization |
| Bókun | Tiered subscription + fee | Free / $49 / $149 / $499 mo | 0% on Viator + offline (paid plans); 1% to 1.5% otherwise | Free plan | Native Viator | Mixed (TripAdvisor-owned) | Operators already on Viator |
| Rezdy | Tiered subscription + fee | $49 / $99 / $249 mo | 3% per online booking | 21-day | Yes (reseller marketplace) | Mixed (AU HQ) | Operators heavy on reseller / agent distribution |
| Regiondo | Tiered subscription + fee | €59/mo (Grow) or €99/mo (Pro); 10% off annual | Small per-booking fee on online; no fee offline | Demo | Yes (GetYourGuide, Viator, others) | No (EU-based) | European operators needing GDPR + local payments |
Our Platform
1. Resmark
Resmark: booking software paired with an in-house tour operator marketing agency and digital waivers, all under one roof.
Best fit for: Operators in the $1M-$10M annual bookings range who want booking software paired with a marketing team they can actually grow with.
Resmark is built specifically for tour and activity operators. It runs the standard set of operational tools you'd expect: real-time availability, multi-activity scheduling, pickups and transfers, gift cards, waivers, OTA and reseller integration, and a customizable booking widget for any website. Where Resmark differs from the other six platforms on this list is the structure. Resmark Systems (the booking software) and ResmarkWeb (the marketing agency) are sister brands inside the same company. Operators who want to grow direct bookings don't have to coordinate between a software vendor and a separate agency. They get both teams pulling in the same direction.
Key features:
- US-based support team with real tour-and-activity industry experience
- Customizable online booking engine that drops into any website
- Multi-activity bookings, real-time availability, pickups and transfers
- Built-in digital waivers and liability management
- Automated follow-ups, abandoned-cart recovery, and remarketing tools
- Gift card sales and redemption
- OTA and reseller integration
- Optional integrated marketing services via sister agency ResmarkWeb (custom website, SEO, content, monthly growth reporting)
Pricing:
$15/month + $500 setup + 3.5% platform fee
Best for seasonal operators, or operators passing the fee to customers
$95/month + 2.5% platform fee
Best for year-round operators wanting a lower per-booking cost
Enterprise: custom pricing
For operations processing over $3 million annually
Best fit for operators who
An established operator who wants booking software plus an integrated growth team, are in the $1M-$10M annual bookings range (our sweet spot, where the marketing piece compounds fastest), or are already at $10M+ and looking for a partner who can keep pace as they scale toward $80M.
Not the best fit if
You're looking for the cheapest platform on the market with no human onboarding and no interest in support. (Already have a marketing agency you trust? No problem - the booking software stands on its own, and ResmarkWeb's services are there only if and when you want them.)
Operators like Urban Kai moved from paper reservations to a fully digital operation with Resmark and grew reservations 4x in the process. Resmark's founder built one of his own tour companies from under $1M to over $6M, and has helped other operators scale from $6M to over $80M. That operating background sits behind the platform.
2. FareHarbor
FAREHARBOR — industry workhorse with deep Booking.com distribution
Best fit for: High-volume operators comfortable passing per-booking fees to their customers, especially those leaning on Booking.com for distribution.
FareHarbor is one of the most widely used tour booking platforms in the industry. Booking Holdings (parent company of Booking.com, Kayak, and Priceline) acquired FareHarbor in 2018, and the platform's distribution into the Booking.com network has been its defining strength since. The core platform includes a customizable booking dashboard, inventory automations, customizable reporting, and a mobile app for on-the-go management. FareHarbor's pricing is demo-gated. The published model is no subscription fee, with a per-booking fee that operators typically pass through to the customer at checkout.
Key features:
- No monthly subscription fee
- Per-booking fee typically passed to the customer
- Strong distribution network through Booking.com
- Custom booking dashboard with real-time reporting
- Inventory automations
- Custom website-building services
- Gift card and membership support
- Mobile app for booking management
Pricing:
Demo-gated
FareHarbor does not publish pricing on its website. The published model is no monthly subscription, with a per-booking fee typically passed to the customer at checkout. Confirm specifics directly with FareHarbor's sales team.
Best fit for operators who
Are a startup or new operator who wants to get live with no monthly subscription, have steady online booking volume, are comfortable passing the booking fee to customers (which works fine for premium experiences but can dent conversion on price-sensitive bookings), and value distribution through the Booking.com network.
Not the best fit if
You want a flat, predictable monthly subscription with no per-booking variability, or you sell mostly to price-sensitive customers where the added booking fee at checkout might hurt conversion.
3. Peek Pro
PEEK PRO — US-focused, with built-in marketing automation and Google Things to Do distribution
Best fit for: US operators who want booking software with strong upsell, dynamic pricing, and marketing-automation features built in.
Peek Pro is built for the US tour-and-activity market. The platform's headline features lean toward conversion and revenue optimization: dynamic pricing, abandoned-booking recovery, upsell bundles and add-ons, and email-capture tools. Peek Pro also holds a notable distribution partnership with Google Things to Do, which surfaces tours and activities directly in Google search results for travel-intent queries. Pricing is demo-gated and varies by plan.
Key features:
- Dynamic pricing engine
- Abandoned-booking recovery
- Built-in marketing tools and email capture
- Point-of-sale system for in-person sales
- Add-ons, bundles, and upsell flow
- Google Things to Do distribution partnership
Pricing:
Demo-gated
Per-booking fees apply on some tiers. Contact Peek Pro for current plan pricing.
Best fit for operators who
Are US-based, want marketing automation baked into the booking platform itself, and value the distribution boost from Google Things to Do.
Not the best fit if
Pricing transparency matters to you up front, or you're outside the US (Peek Pro's strongest features are tuned for the US market).
4. Xola
XOLA — pure transaction pricing, no subscription
Best fit for: Operators who want booking software with analytics and conversion-optimization tools, and prefer a no-subscription pricing model.
Xola charges no monthly subscription. The platform runs on a flat transaction fee of 2.39% + $0.30 per booking, with the option to pass that fee to the customer. The product itself focuses on analytics and conversion: an analytics dashboard, abandoned-cart recovery, lightning deals for promotional bursts, Zapier integrations, and custom checkout flows. Xola also includes 24/7 live support and complimentary onboarding.
Key features:
- Easy-to-use booking interface
- Marketing automation and abandoned-booking recovery
- Lightning Deals for promotional bursts
- Detailed analytics dashboard
- Integrated payment processing
- Zapier integrations and custom checkout flows
- 24/7 live support, complimentary setup
Pricing:
2.39% + $0.30 per transaction
No subscription. No added OTA fees. No hidden fees. Custom pricing available for higher volume via
Xola's pricing page.
Best fit for operators who
Want predictable per-transaction economics (no monthly subscription to worry about), care about conversion analytics, and run promotional campaigns where Lightning Deals fit the playbook.
Not the best fit if
Your volume is high enough that per-transaction fees would exceed a flat subscription elsewhere. Run the math against your monthly bookings before deciding.
5. Bókun
BÓKUN — free tier plus native Viator distribution
Best fit for: Operators who already lean on the Viator ecosystem and want native distribution as a built-in feature.
Bókun is owned by TripAdvisor (and therefore Viator). That ownership is the platform's defining advantage and tradeoff at once. Bókun offers a free entry plan, and bookings routed through Viator carry 0% commission on Bókun's side. Paid plans add channel management for other OTAs, a booking widget, and a website builder. The integration with Viator runs deeper than any other platform on this list.
Key features:
- Free entry plan
- 0% commission on Viator-routed bookings
- Channel manager for multiple OTAs
- Booking widget and website builder
- Inventory and pricing management
- Tiered subscription plans
Pricing (verified May 2026):
FREE: $0/month, 1 user
Includes booking management, manual bookings, zero fees on Viator bookings.
START: $49/month + 1.5% fee on applicable bookings, up to 5 users
Adds online booking widgets, OTA and Marketplace selling, automatic availability sync, zero fees on Viator and offline bookings, option to pass the booking fee to the customer.
PLUS: $149/month + 1.25% fee on applicable bookings, up to 10 users
Adds custom booking areas for agents, Zapier integrations, allocation manager, extra onboarding support, annual strategy review.
PREMIUM: $499/month + 1% fee on applicable bookings, unlimited users
Adds multi-company management and priority support.
Best fit for operators who
Get a meaningful share of bookings through Viator already, want to start free and scale up, or are looking for the deepest Viator integration available.
Not the best fit if
You're trying to grow direct bookings independent of the Viator ecosystem, or you'd rather not share platform-level data with the OTA you're also competing against for the same customer.
6. Rezdy
REZDY — built around the reseller marketplace
Best fit for: Operators with significant reseller, agent, or wholesaler distribution.
Rezdy is an Australian-founded platform (now global) built around its B2B reseller marketplace. The marketplace connects tour operators directly with travel agents, OTAs, and wholesalers, and is the platform's most distinctive feature. The platform includes real-time booking, automated communications, payment processing, and invoicing.
Key features:
- Built-in reseller marketplace
- Channel manager for OTA distribution
- Automated manifest and resource management
- Customer review collection
- Flexible pricing rules and promo codes
- Payment processing and invoicing
- 21-day free trial
Pricing (verified May 2026):
Foundation: $49/month + 3% per online booking
Includes booking engine, mobile experience, guest manifest, centralised resource management.
Accelerate: $99/month + 3% per online booking
Adds packages and extras, gift cards and vouchers, automated customer notifications, advanced selling plug-ins.
Expansion: $249/month + 3% per online booking
Adds advanced reporting, bulk session management, API access, and webhooks.
21-day free trial on all plans. Prices exclusive of GST in Australia.
Best fit for operators who
Get a significant share of bookings through resellers, agents, or wholesalers, or want active distribution into the APAC market specifically.
Not the best fit if
Your operation is direct-to-customer with minimal reseller activity (you'd be paying for the marketplace without using it), or your team is US-based and timezone overlap with Australian support hours matters during peak season.
7. Regiondo
REGIONDO — flat monthly pricing built for European operators - included here for operators targeting the EU market.
Best fit for: European operators (or operators with strong European market exposure) who want flat monthly pricing, GDPR-native compliance, and local payment processing.
Regiondo is a Munich-based platform serving over 7,000 tour and activity operators since 2011. The pricing model is flat monthly subscriptions with a small per-booking fee on online sales and no fee on offline bookings. Payments process through Stripe and PayPal. The platform connects to GetYourGuide, Viator, and other major OTAs, and the published positioning emphasizes operator-reported outcomes: 35% more bookings and 500+ hours saved in year one.
Key features:
- Booking widget for any website
- Online payment processing (Stripe, PayPal)
- Channel manager (GetYourGuide, Viator, and others)
- Booking management and calendar
- Mobile ticket scanning app
- Personal onboarding manager + chat, email, and phone support
- API access, webhooks, custom-branded tickets, and bundling (Pro tier)
- GDPR-compliant by design
Pricing (verified May 2026):
Grow: €59/month for solo operators and small teams
Small per-booking fee on online sales, no fee on offline.
Pro: €99/month for growing and multi-location businesses
Adds bundles, guest self-service, advanced Google Analytics, API access and webhooks, custom-branded tickets and vouchers, venue and seating planner, barcode management, unlimited team members.
10% discount on annual billing.
Best fit for operators who
Operate in Europe, sell in multiple European languages, want flat predictable pricing, and need GDPR + local payment handling out of the box.
Not the best fit if
You're a US-based operator (Regiondo's support, language coverage, and integrations are tuned for European markets), or you need a US-staffed customer success team during your local business hours.
Which is right for your business?
There's no single best platform. The right answer depends on the size of your operation, where your bookings come from, and what you want your software to do beyond the basics. Here's how the seven platforms map to common operator profiles.
If you're an established business that wants integrated booking software plus a tour-operator marketing team in one engagement.
Resmark and ResmarkWeb is the only combined offering on this list.
If you want a free entry tier to start.
Bókun's free plan or FareHarbor's no-subscription model both get you live without an upfront commitment. Watch the per-booking fees as you grow.
If you want maximum reseller and agent distribution.
Rezdy's marketplace or Bókun's native Viator integration give you access to the largest networks.
If you're US-focused and want marketing automation built in.
Resmark (with the integrated agency on tap), Peek Pro (Google Things to Do partnership), or Xola (conversion tools and analytics).
If you operate in Europe.
Regiondo for GDPR-native compliance and local payment methods, or Bókun if you want TripAdvisor and Viator distribution into European markets.
If you have under 100 bookings a month and want simplicity.
Bókun's free tier or Resmark's $15/month entry plan keep costs low while you scale up.
If you have $1M-$10M in annual bookings and want a partner, not just a vendor.
Resmark sits in our sweet spot here. Hands-on onboarding, US-based customer success who actually know the tour and activity business, and the marketing agency available when you're ready to invest in growth.
One math check before you sign anything.
Take your current monthly booking volume, multiply by the transaction fee, and add the monthly subscription. Compare against the same math for the next platform up or down. The "free" platforms often cost more once your volume crosses a threshold. The opposite is also true: at low volume, the subscription-based platforms can cost more than you'd save. Do the math against your actual numbers.
Frequently asked questions
How much does tour booking software cost?
Costs range from $0 a month (FareHarbor with no subscription, Bókun's free tier) to $500+ a month for higher Bókun and Rezdy tiers. Most platforms also charge a transaction fee per booking, typically between 1% and 8%. The right comparison isn't the headline subscription number, it's the total cost at your actual booking volume.
What's the difference between subscription pricing and per-booking fees?
A subscription is a fixed monthly cost regardless of how many bookings you take. A per-booking fee scales up as you take more bookings. Subscriptions tend to win for higher-volume operators (the fixed cost stays the same while revenue grows). Per-booking fees tend to win for low-volume or seasonal operators (you only pay when bookings come in).
Do I need tour booking software if I'm just starting out?
A good rule: if you're spending more than 5 hours a week managing bookings manually, missing inquiries, or losing bookings to double-bookings, the software pays for itself quickly. Most platforms offer entry tiers built for smaller operations.
Can I integrate tour booking software with my existing website?
Yes. All seven platforms on this list offer embeddable booking widgets that drop into any website (Squarespace, WordPress, Wix, Duda, Webflow, custom builds). You don't have to rebuild your site to add the booking flow.
Which platforms integrate with Viator and GetYourGuide?
All seven connect to major OTAs to some degree. Bókun is Viator-native through TripAdvisor ownership. Resmark, FareHarbor, Peek Pro, Xola, and Rezdy all integrate with GetYourGuide. Regiondo integrates with GetYourGuide, Viator, and the major European OTAs, with strong European market coverage.
How long does it take to switch booking software?
Most platforms quote 2-6 weeks for a full switch, including data migration, staff training, and going live. The variable is data import. Ask the sales team specifically about how your existing booking history and customer data get migrated, and what the support timeline looks like during the cutover.
Do these platforms support digital waivers and liability forms?
Resmark has waivers built in directly. FareHarbor, Peek Pro, Xola, Bókun, and Rezdy support waivers either natively or through integrations with tools like WaiverSign. If liability waivers are central to your operation, ask each platform about the specific waiver flow before signing.
Is Resmark's all-in-one software plus marketing approach really different from the others?
Yes. Resmark is the only platform on this list paired with a dedicated tour-operator marketing agency (ResmarkWeb) inside the same company. Most platforms hand you the software and wish you luck on growth. Resmark gives you the marketing team that knows tour-operator growth, on tap when you're ready to invest in it.
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