How to Name Your Tours or Trips

Why a Memorable Tour Name Matters

Your tour name is often the first impression potential customers have of your business. A compelling and well-branded name can:

• Improve marketing efforts by making promotions more effective
• Increase customer recall and word-of-mouth recommendations
• Differentiate your tours from competitors
• Boost search engine rankings when integrated with the right keywords

A great tour name should spark curiosity, accurately describe the experience, and be easy to remember.

Key Elements of an Effective Tour Name

To create a compelling and high-converting tour name, consider the following elements:

Reflect the Experience

Your tour name should give potential customers a clear idea of what they can expect. Whether it's an adventure-packed whitewater rafting trip or a serene wine-tasting tour, the name should evoke the essence of the experience.

Keep It Simple and Descriptive

Avoid overly complex or vague names. Simplicity enhances memorability and ensures that customers immediately understand what your tour offers. Names like “Sunset Kayak Tour” or “Historic Walking Tour of Charleston” are straightforward yet effective.

Incorporate Relevant Keywords

Using relevant keywords improves search engine optimization and helps potential customers find your tours online. Consider integrating terms like “hiking tour in Colorado”, “food tour in New York”, or “wildlife safari in Kenya.” Learn more about SEO strategies for tour operators.

Here's an example of our ResmarkWeb client, All Ways Adventures, using relevant terms.

Below is another example of a Resmark and ResmarkWeb client, Moab Adventure Center, using simple yet descriptive and relevant keywords.

Creative Strategies for Naming Your Tours

If you want your tour names to stand out, try these innovative approaches:

Use Alliteration and Rhymes

Alliteration (repeating consonant sounds) and rhymes make names catchy and easier to remember. Examples include:

• Pedal & Pour Bike Tour
• Savannah Secrets Walking Tour
• Bites & Sights Food Tour

Incorporate Local Language or Slang

Using local phrases or cultural references can add authenticity and charm to your tour name. Examples include:

• Pura Vida Costa Rica Adventures
• Aloha Spirit Surf Camp
• Outback Explorer Safari

Watch a webinar on tourism marketing strategies.

Common Mistakes to Avoid

When naming your tours, steer clear of these common pitfalls:



• Being too vague – A name like “Fun Adventure Tour” doesn’t tell customers what to expect.
• Using hard-to-spell words – Complicated names reduce searchability and recall.
• Ignoring SEO – Without keywords, your tours may not rank well in search results.
• Overcomplicating the name – Long or complex names are harder to remember and type into a search bar.