How Guests Start Dreaming About Your Tours (Before They Ever Book)

Before guests ever compare prices or click “Book Now,” they start dreaming.

They search for ideas, scroll through social media, watch short videos, read reviews, and quietly form opinions about which tour companies feel trustworthy, established, and worth their time. In many cases, the decision about who to book with is already taking shape long before a guest reaches a booking page. This early phase of the journey is where demand is created, and it’s also where many tour operators unknowingly lose bookings.

How Guests Start Dreaming About Your Tours (Before They Ever Book) is a free webinar designed specifically for tour and activity operators who want to understand how discovery actually works today. This session breaks down the dreaming stage of the customer journey and explains why showing up early matters more than ever in a world of AI search, social media, video, reviews, and online travel agencies.

In this webinar, you’ll learn how guests discover and evaluate tours while they’re still exploring ideas, and why visibility and trust are built through repeated exposure across multiple channels. We’ll walk through how top operators position their brands during the dreaming stage so that when guests move into planning and booking, their tours already feel like the obvious choice. Rather than focusing on isolated tactics, this session connects the dots between search, social, content, partners, and OTAs to show how they work together to influence decisions.

This webinar is ideal for tour operators who want more direct bookings, stronger brand recognition, and a clearer marketing strategy that supports long-term growth. If you’re tired of chasing tactics and want to understand what actually drives guest decisions before booking, this session will give you a valuable foundation you can build on.