The Direct Booking Machine: A Proven Growth Blueprint for Tour Operators
Free Workshop | September 18 at 11:00am MT
If you’ve been running your tour business for a while, you’ve probably felt the frustration.
One day you’re slammed with bookings. The next, it’s crickets. You’ve got a decent website, you’re trying ads, you’re dabbling in social media—but the bookings just aren’t consistent. And when they do come in, it’s often through OTAs that eat up your margins.
You’re not alone. Most tour operators don’t need more tools. They need a better system—one that actually works, consistently.
That’s exactly what we’re going to unpack in an upcoming free workshop called The Direct Booking Machine: A Proven Growth Blueprint for Tour Operators. And if you’re tired of the marketing hamster wheel, you’re going to want to be there.
Meet the Expert
Brandon Lake
Brandon is the founder of Resmark Systems and WaiverSign, two industry-leading tools serving tour and activity companies worldwide. He also helps run Western River Expeditions and Moab Adventure Center, two of North America’s top tour operators. As a founding member of Trusted Adventures and Rafting America, Brandon brings deep industry experience and a passion for helping businesses grow. When he's not working, you’ll find him exploring the outdoors with his wife and four kids by raft, bike, or foot.
Why “More Tools” Isn’t the Answer
We get it. When things aren’t working, the instinct is to sign up for the next shiny tool—another booking engine, a better CRM, a new agency to run your ads. But without a clear process behind it all, even the best tools won’t move the needle.
This webinar is about showing you what does move the needle. It’s about real-world systems—used by actual tour companies—that drive consistent direct bookings without adding more complexity to your life.
You’ll leave with a step-by-step visual blueprint to:
- Map your customer journey from lead to loyal guest
- Spot and fix the biggest “leaks” in your funnel
- Identify 3–5 high-impact levers to grow bookings fast
- Break your OTA addiction and take back control of your margins
- Scale without doubling your workload
Register now and get a free downloadable “Booking Machine Blueprint” to follow along.
Who This Is For
This isn’t just for big operators with huge marketing budgets. In fact, it’s designed for people like you:
- Single-day or multi-day tour operators ready to grow without guesswork
- Founders, GMs, or marketing leads who feel stuck in a growth plateau
- Small teams who need results—but don’t have time to waste
- Anyone tired of relying on third-party platforms for their success
If you’ve ever thought “we should be getting more bookings than this,” this workshop is for you.
What You’ll Actually Learn (No Fluff)
Let’s be real—most webinars are either too high-level or a thinly veiled sales pitch. This is neither. You’ll walk away with strategies you can apply the very same day, including:
- The 12 systems used by the most successful tour operators
- A framework to help you build (or fix) your customer journey
- Simple ways to make your site and follow-up process convert better
- A repeatable structure for direct bookings that doesn’t rely on ads or OTAs
- Real examples of operators who’ve transformed their business using this system
And yes, we’re giving you a fill-in-the-blanks PDF to map your own Booking Machine.
Join Us Live and Take the Guesswork Out of Growth
If you’re serious about growing your tour business—without burning out, without chasing trends, and without throwing money at things that don’t work—this session will give you the clarity you’ve been looking for.
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Live on September 18 at 11:00am Mountain Time
📍 Hosted on Zoom
🎁 Includes downloadable growth blueprint
💸 100% free
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