Are You Personal Enough?

Brandon Lake  |  June 10th, 2010

​It’s no longer sufficient to simply insert a first name into an email.

Consumers want companies to get to know more about them and send them applicable information. A recent study by e-Dialog and published by eMarketer found that relevant products and services were most important to customers, demonstrating that marketers know what kind of products they like.

Knowledge of in Email Marketing Messages

When using an advanced reservation system like Resmark Systems, customer interests are gathered at the time a lead is generated. This enables you to use your computerized system for much more than just booking reservations. You can create personalized emails with content based on the very thing that is most important to consumers – their interests. This will most certainly impact sales.

To learn more about how you can integrate an automated email marketing system directly into your tour operator software or online booking software tools, request a demo of the Resmark Reservation and Marketing System.

Brandon Lake

Brandon Lake

Brandon is the founder and CEO of RESMARK & WaiverSign. He also runs Western River Expeditions and Moab Adventure Center, two of the most successful tour businesses in America. Brandon loves cycling, skiing and traveling with his wife and 4 children.
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