Webinar Replay | How to Consistently Sell More Tours

The travel and tour industry is filled with both opportunities and challenges, and marketing effectively can make all the difference. Many tour operators struggle with common pitfalls that hold them back from reaching their ideal guests and maximizing their bookings. To succeed in this competitive landscape, it’s essential to focus your efforts and make informed decisions.

This webinar replay offers tour operators a chance to avoid costly mistakes and unlock new growth opportunities. By implementing the right strategies, businesses can attract their target guests, outshine the competition, and thrive—even on a tight budget.



Check out this webinar replay with Kelsey Tonner, founder of Guest Focus, where we’ll explore key marketing insights for tour operators. Learn:

• The 4 expensive marketing mistakes most tour operators make (and how to avoid them)
• The best ways to leverage organic, FREE marketing to reach your ideal guests
• Why choosing and understanding your "Ideal Target Guest" (ITG) is your most important decision
• How to focus your marketing efforts to attract guests cheaper and easier than your competition

Our Speaker

Kelsey Tonner, founder of Guest Focus Tour Business Coaching, has spent the last two decades guiding tour business owners to success. His expertise spans mentorship, consulting, speaking, experience design, guide training, and his work as an award-winning tour leader. Since 2015, Guest Focus programs have supported over 2,000 tour operators across 75+ countries. Kelsey has also shared his insights as a featured speaker at more than 35 industry events and conferences.